moic15

Museum of Ice Cream is an experience brand born in 2016 under the premise that ice cream is a ‘universal symbol of joy that can be enjoyed by everyone’. In 2019, we refreshed the brand which included a new logo, typography, color palette, signage system, and illustration style. 

Designer: Mark Chan
Illustrator: Adrienne Hugh
Design Director: Lawrence O'Toole

Creative Director: Jolene Deslile

MOIC1
moic2
moic5
moic4
moic3
moic6
moic7
moic11
moic12
moic8
moic9
moic10
moic13
moic14
CB-Presentation36

Designer and art director specializing in brand identity. Currently Creative Director at KAYAK Hotels. Previously Warby Parker, The Working Assembly, Chipotle, Paperwhite Studio and Digitas.